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  3. Aowei- a Chinese sports brand that uses the "law of attraction" to realize its dream!

    2020-03-16 17:45:41 Aowei Clothing Co., Ltd 10

    Aowei- a Chinese sports brand that uses the "law of attraction" to realize its dream!

    On September 9, 2018, "the 13th Asian brand Festival" was held in Kerry Hotel, Hong Kong. With the help of industry awareness, market reputation and customer loyalty, the "owei" sportswear brand of Shenzhen owei Clothing Co., Ltd. won the "top ten innovative brands of China (industry)", and its founder Zhai Guanghong won the honorary title of "innovative person of new era Chinese brand"!

    The 13th Asia brand Festival is held by the brand evaluation organization asiabrand China's China China Association for one belt, one road General Chamber of Commerce, China News Association, Korea Cultural Industry Association, Hongkong international investment Federation, ASEAN China Federation of industry and commerce, India Industrial Association, Asia Pacific satellite TV and Macao Commercial Daily jointly organized the event.

    Sportswear (decoration)

    (2018 "new era Chinese brand innovator" award ceremony)

    Sportswear (decoration)

    (Aowei brand won "top ten innovative brands in China (industry)"

    Sportswear (decoration)

    (Aowei won the honorary certificate of "top ten innovative brands in China (industry)"

    Sportswear (decoration)

    (2018 new era Chinese brand innovation Figure Award site)

    Sportswear (decoration)

    (honorary certificate of Chinese brand innovator in the new era)

    Sportswear (decoration)

    (New Era Chinese brand innovation figure black crystal trophy)

    In recent years, the CPC Central Committee and the State Council have attached great importance to the work of China's brand building, made important arrangements for many times, and successively put forward the important instructions of "three transformations" -- "promoting the transformation from made in China to created in China, from China's speed to quality in China, and from Chinese products to Chinese brands". Afterwards, they have successively issued the key requirements on giving play to the leading role of brands to promote the supply and demand structure Upgrade, two guiding opinions on building a healthy growth environment for entrepreneurs and promoting excellent entrepreneurship; since 2017, May 10 will be set as "China brand day".

    In terms of brand promotion, the central mainstream media is to focus on the most advantageous resources to promote the best brands: in 2016, CCTV launched the "national brand plan"; In July 2017, Xinhua launched the "national brand communication project"; in December 2017, people's daily launched the "new era brand power plan", and the Hong Kong Asian brand Festival has been held for 13 consecutive times this year.

    Under the dual promotion of the government and the media, brand building has become an important work for many national enterprises to achieve further development. China also needs a number of excellent brand enterprises to drive the further development of made in China to promote the development of China's real economy. As a result, Aowei has naturally become a "Chinese innovative brand" in the new era because of its leading positioning of brand pattern.


    Sportswear (decoration)

    (Aowei sports brand graphic logo)

    Sportswear (decoration)

    (Aowei brand round neck short sleeve sports T-shirt)

    Aowei brand was founded in 2009 by Zhai Guanghong, the founder of Aowei brand, to provide customers with personalized solutions for sportswear, which is the foundation of brand development. At the beginning of its establishment, it formally introduced the concept system of visual marketing, and actively explored the unique operation mode suitable for the laws of the Chinese market; while focusing on product quality, it adopted new technology and new fabrics, and constantly launched new types and new models in new design We should actively carry forward and inherit the craftsman spirit, focus on improving and highlighting the applicability and comfort of brand products to meet the diversified and differentiated needs of customers. External marketing should adopt the Internet Web2.0 information technology + offline traditional viral marketing mode of word-of-mouth marketing, coordinate the development of online and offline oto mode, and integrate the law of attraction of universal magic psychology into the economy Business philosophy, multi angle, comprehensive, in-depth development of brand marketing channels; company vision: design high-quality sportswear products, leading the dynamic, fashion, green, low-carbon, healthy sports new life trend!

    Sportswear (decoration)

    Sportswear (newspapers will be presented to Evergrande Football School of Evergrande group for souvenirs after visiting the Olympic Games in 2013)

    Brand is not only the comprehensive embodiment of the core competitiveness of an enterprise and even a country, but also the symbol of a country's soft power and an important element resource in economic globalization. Since the implementation of the brand strategic plan, Aowei sports brand has successively cooperated with Shenzhen Rui fashion group, Shenzhen Institute of advanced technology of Chinese Academy of Sciences, Evergrande Football School of Evergrande group, Wulin of Henan satellite TV in recent years Wind organizing committee, KPMG global business services (Shenzhen) Co., Ltd. (the second largest accounting firm in the world), KPMG global business services (Guangzhou) Co., Ltd., Shenzhen Branch of Industrial Bank Co., Ltd., China Russia Expo (formerly Harbin Economic and Trade Fair), South China branch of China World Trade Promotion Center, Shenzhen We have established contact, strategic cooperation, product service and other business contacts with many customers, such as Ubisoft Technology Co., Ltd. (Shenzhen business card), Hongdou Group Co., Ltd. (Hongdou Home Textile Co., Ltd.), Hengyuanxiang group, Foxconn Technology Group, as well as Canada, Australia, Malaysia, Vietnam, Taiwan, the United States, South Korea, Hong Kong, etc.; in spring and summer 2018, we received CCTV The column group of business road, dialogue new era, 10 sets of CCTV on November 21, 7 sets of CCTV on December 7, and the telephone interview of CCTV credit archives in 2019 and the establishment of dialogue and contact mechanism successively.

    Sportswear (decoration)

    (scene of the opening ceremony of the first workers' games of 2017 CAA business group of Foxconn Technology Group)

    Sportswear (decoration)

    (signboard of strategic cooperation brand of Foxconn Technology Group's 2017 first staff games)

    Facing the changes, opportunities and challenges of the world economic pattern in the new era, Aowei will continue to improve the internal value of the brand and the unique influence of the external market. I believe that in the near future, it will play a more beautiful and magnificent March of the new era!

    Original link: China Development Network