"Li Ning Cup" China fashion sports clothing design competition officially launched
Since this year, various favorable policies for building a strong sports country and developing sports industry have been issued intensively. In particular, the outline of building a strong sports country clearly points out that sports industry will be developed into a pillar industry of the national economy, which means that China's sports industry will start a new round of explosive growth period.
The industry forecasts that the total output of China's sports industry will exceed 5 trillion yuan by 2025, but at present, the per capita sports consumption in China is only one tenth of that in developed countries.
On September 25, under the guidance of China Textile Industry Federation and co sponsored by China Knitting Industry Association, China Council for the promotion of international trade textile industry branch and Qingshanhu District People's Government of Nanchang City, Jiangxi Province, Li Ning (China) Sporting Goods Co., Ltd. vigorously supported and named "national tide awakening" Themed“ The "Li Ning Cup" China fashion sports clothing design competition was officially launched at the pH value 2019 China International Knitting (autumn and winter) Expo held in Shanghai.
Yang Jichao, vice president of China Textile Industry Federation and President of China Knitting Industry Association, Qu Jing, vice director of marketing department of China Textile Industry Federation and vice president of China Knitting Industry Association, Qin Runming, vice president of Qingshanhu District People's Government of Nanchang City, Jiangxi Province, Hu Jianyong, Secretary of Party Working Committee of Qingshanhu high tech Industrial Park, and Liao, vice president of Li Ning (China) Sports Goods Co., Ltd Bin and other leaders and guests attended the event.
Yang Jichao, vice president of China Textile Industry Federation and President of China Knitting Industry Association, pointed out in his speech that in recent years, the market consumers are becoming younger and younger, fashionable and personalized fashion clothing is favored by the consumers represented by the "post-85" and "post-90" young consumers, driving the consumption pattern of the whole textile and clothing industry to change dramatically. At the same time, with the concept of sports fitness deeply rooted in the hearts of the people, the professional sportswear market has become a must for many clothing brands. Especially when the government calls for national fitness and the 2022 Beijing Winter Olympic Games is coming, the clothing with fashion and sports functions will become the next foreseeable blue ocean in the textile and clothing industry.
He said that in line with the common vision of cultivating design power for the industry and promoting the further improvement of fashion design level in China, China Knitting Industry Association, Qingshanhu District People's government and Li Ning (China) Sporting Goods Co., Ltd. jointly held the "Li Ning Cup" fashion design competition in China, aiming to tap the industry's creative market potential and find fashion sports Design new forces, attract young designers and consumers to pay attention to the industry, and achieve the unity of brand and market with the help of fashion activities.
As the organizer of the event, Qin Runming, deputy district head of Qingshanhu district government of Nanchang City, Jiangxi Province, said in his speech that the first "Li Ning Cup" China fashion sports clothing design competition organically combines traditional industry and fashion economy, strives to improve the design ability and level of the knitting clothing industry in Qingshanhu District, promotes the continuous improvement of the design level of China's fashion sports clothing, and serves as the majority of designers They provide an opportunity to show their talents and build a good platform for garment enterprises to show products, capture business opportunities and win-win cooperation.
It is understood that Qingshanhu district is known as "beautiful space, paradise for birds and paradise for people", with superior ecology and convenient transportation. In 2018, the total area value of the district is 56.274 billion yuan, among which modern textile industry is the pillar industry of the region, and has been awarded the national level such as "China famous knitting clothing city", "national textile and garment industry base", "national textile and garment creative design pilot park" and so on Honor. At present, there are more than 2000 knitwear enterprises of all kinds in the whole district, with more than 100000 employees, with an annual output of more than 1 billion pieces of clothing and an output value of more than 40 billion yuan.
Li Ning, the national brand of sports in the public's mind, named the first China fashion sports clothing design competition.
Liao Bin, vice president of Li Ning (China) Sporting Goods Co., Ltd., said that "China trend" has always been the goal of Chinese enterprises. In order to enable Chinese brands to show more on the international stage, Li Ning has made constant pursuit in the field of "trend" in recent years. She has successively stepped onto the international stages such as New York Fashion Week and Paris fashion week, making the Li Ning brand in the memory of the "post-50s" and "post-60s" also be sought after by more "post-90s" and "post-00s". Behind this is not only Li Ning's accurate control of the movement trend, but also the awakening of a new round of national tide.
On the spot, in order to thank the outstanding enterprises in many industries for their support, Guangdong Haoxin Industry Co., Ltd., Shanghai Jinyi Intelligent Technology Co., Ltd., Shanghai Aigu needle textile Co., Ltd., Shanghai aizun Clothing Design Co., Ltd., Zhejiang Jiaming Dyeing Co., Ltd., shidanu Group Co., Ltd., Jiangyin Hengliang Textile Co., Ltd., Jiang Su Beide Garment Group Co., Ltd. and Shanghai jialinjie Textile Co., Ltd. won the certificate of supporting unit for the competition. Qu Jing, deputy director of marketing department of China Textile Industry Federation and vice president of China Knitting Industry Association, and Qin Runming, deputy director of human affairs government of Qingshanhu District, Nanchang City, Jiangxi Province, issued the certificate to the supporting unit.
As a representative of the enterprise, sun Yiren, chairman of Shanghai Aigu needle textile Co., Ltd., said that as a manufacturer, he has done many years of OEM processing for famous foreign sports brands. Now, he can do a good job in production and cooperation for creating China's top sports products, which is the enterprise's dream and very proud cause. In the future, he will make assistance with high quality and high level of ingenuity Strive to make local sports brands climb to the top of the world.
With the theme of "national tide awakening", the "Li Ning Cup" China Fashion and sports clothing design competition will be held in more than 200 colleges and universities and independent designer institutions in China since its launch today. The final of the competition will be presented at the China International Knitting (spring and summer) Expo in March next year. At that time, 15 finalists will compete for the gold, silver and copper awards, and the winners will get the opportunity to have close contact with Li Ning company.
Source: China's national conditions